Category Archives: Ideas and Insights

Ideas and Insights about Dropmyemail

Which type of ‘rude’ email writer are you?

According to +Forbes contributor Travis Bradberry, since emails are easy to misinterpret, there are five rude emails you probably send everyday – so we wondered – which type do you tend to send? Take our quick poll to let us know! Here are the options: 1) The Compulsive CC’er and Reply All – especially if you […]

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Was Your Business Ready for World Backup Day

According to the National Archives, only one of the following dates is NOT a federal holiday. See if you can spot which one: New Year’s Day – January 1 Martin Luther King’s birthday – January 19 George Washington’s birthday – February 16 World Backup Day – March 31 Memorial Day – May 25 Independence Day […]

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Tips To Keep Off (and Stay Off) Email Blacklists

In an ideal world the only email marketers that would end up on email blacklists would be spammers; unfortunately, as careful and well-intended as you might be, you can still end up getting blacklisted. According to Return Path, a surprising 20% of businesses in the U.S. have been blacklisted. These are “white hat” email marketers who are […]

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5 Ways Business Continuity Adds Value to Strategic Planning

As you plan the path forward for your organization, business continuity should be considered throughout the process so that there is less chance of unexpected events sabotaging your gameplan and leaving you sidelined. 85% of business continuity programs changing The relationship between business continuity & strategic planning Mission statement & goal development Environmental assessment Strategy […]

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Forget Clinton: State Department Hack is Unprecedented (Now About Clinton…)

The focus on Hillary Clinton’s private server loses sight of a bigger problem: Russian cybercriminals have their fingers in the American pie. The scandal over Hillary Clinton’s emails should bother Americans for more reasons than one. Sure, it’s weird that Clinton was keeping her emails on her own designated website, aptly named (and not […]

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Why Clintons Private Email Server Was Such a Security Fail

Record-keeping vs. security Who was snooping on Hillary? Why Was it encrypted? Back it up. Record-keeping vs. security If you hold a high position in government, keeping your own server would be tempting. It could be an effective way to keep your data out of the hands of reporters while maintaining compliance with the […]

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10 Tips for Email Marketing Success

 10 Tips for Email Marketing Success There is much more to email marketing than sending a mass promotion to everyone on your list. By taking the time to get to know your target audience, you will be able to ensure that your campaigns are personalized, relevant, and timely. Here are 10 tips for email marketing […]

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How to Recover When Hackers Invade Your Email

Hacking is everywhere in the news these days, and for good reason: it is becoming a bigger problem. Just ask Anthem, the United States’ second-largest health insurer. Anthem announced in February that it had suffered a major breach. Although no electronic medical records were compromised, sensitive user information was: names, addresses, and Social Security numbers. […]

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