There is much discussion what is the most popular service online – many will put their bet on social media. Yet, the service that is the overwhelming most popular online activity is email.
Social media seems destined to be the most popular with over 901 million Facebook users and over 200 million Twitters users in the world and growing. After all, the entire basis of social networks is geared for spreading messages to more than one intended party. In fact, people who are not in your social circle and may be unbeknownst to you could be your target audience. The virality of the social media message can be forwarded and shared infinitely.
On the other hand, email is usually one to one or one to few. Even with mass mails, the target audience is intentional with a goal of getting views and clicks. Emails that are spam or non-viral will be stop at its destination and trashed. Despite this setback, the reigning champion of users’ Internet activity is undoubtedly emails with over 3.4 billion users sending 294 billion emails daily.
Email usage is leaps and bounds more than anything else done online. According to The Pew Internet & American Life Project study that reveals which Internet activities are most popular. 92% of adults use email, with 61% using one on a typical day. But what’s most compelling is that, despite the significant growth in social media usage over the past several years, email is still the most popular online activity.
Usage of email is at 92%, tied in joint first with using search engines. Second is reading news online at 76% while at third with 71% is buying online goods. Languishing at fourth though showing a growing trend is usage of social networks with 65%. These first three are keeping steady without much fluctuation while social networking jumped 54% in only just 6 years. Email usage is the highest for Internet users and will continue so for the foreseeable future – which highlights its importance.
Email usage is further strengthened by being populated strongest by the youngest online adults, the college-educated, and those in the highest income categories are more likely than others to engage in the activity. These demographic differences are considerably more pronounced when one looks at email use on a typical day.
Almost everyone on the Internet has one or more email address, the growth and usage of this service is unlikely to slow down. Most people will have one email address for their work/business, one personal email address, perhaps another from school or one especially for junk. The most primal form of communication online is sending emails so for the next billion of email address to be created; it is key to be able to back it up.
Without going into too much detail, emails are amongst the most vulnerable in the cloud. With multiple accounts getting hacked, server outages and unavoidable user errors, it is too easy to lose control of the most popular online activity of Internet users.
One good recent example of this is of Hotmail. Hotmail was one of the most popular and longest-lived online email provider, Hotmail, is now officially retired by Microsoft. Starting in 1996, Hotmail signup was a free and easy; it provided 16 years of service to over 350 million people. As one of the top three online email providers along with Yahoo! Mail and Gmail, this retirement will be much anticipated and feared. Now Microsoft will move or force-move everyone over to its new Outlook.com platform. It is key to safeguard your current Hotmail and to backup Outlook.
As most Internet-savvy people will know, Microsoft is not infallible. With many high-profile service dropouts and loss of consumer data occur recently, this migration is likely to be bumpy. The optimists will claim an overt sense of skepticism in looking at only the negatives of this situation. They would say that since everyone will be moved anyway, it is better to make the best of it. There is no clear right or wrong in this case, with the email as the most used aspect of over 350 million Hotmail users.
Hence, to avoid being too extreme, a common ground will be to accept the inevitable change but get yourself some insurance for your emails. With Dropmyemail.com, old Hotmail users, who will be pending Outlook users, will be able to log in easily with 2 clicks. After this, you would have successfully backup Hotmail. All email backup will continue on a daily basis. So throughout the migration of Hotmail users en masse, there will be a peace of mind that nothing will be lost or corrupted.
As this information sinks in, it would be advisable to look toward securing your most popular online activity. Perhaps you would be emailing this to your contacts to get this process started. After there is almost no way, you are not on email unless: